Areas of Expertise

Digital Transformation

Digital transformation in marketing isn’t just about upgrading tools—it’s about rethinking how your business shows up across the entire digital ecosystem. I lead marketing-focused transformation initiatives that often begin with overhauling websites, reimagining user experience journeys, and aligning content strategy with evolving customer needs.

From there, I help businesses integrate and optimize the supporting channels—CRM, paid media, analytics, and SEO—to ensure they work in concert with new capabilities and business objectives. The result is a more seamless, scalable, and conversion-driven marketing engine that reflects your brand’s vision and drives measurable impact.

E-Commerce

Whether it’s launching a new direct-to-consumer channel or optimizing an established storefront, I focus on conversion-centric strategies that blend brand storytelling with performance. I understand the nuances of selling both essentials and high-consideration products and services—and how to differentiate in a crowded digital landscape to deliver results.

CRM

An effective CRM strategy is more than just sending emails—it’s about delivering the right message, to the right audience, at the right time. I design and implement high-performing email programs that drive retention, repeat purchase, and customer lifetime value. From segmentation and automation to testing and optimization, I bring best-in-class practices and executional expertise to every stage of the customer journey.

Digital Advertising

From performance campaigns to full-funnel business amplification, I manage and optimize paid media across all major channels. My expertise include:

-Paid Search (Google Ads, Bing)

-Paid Social (Meta, TikTok, LinkedIn, Pinterest)

-Programmatic Display & Native

-Online Video (YouTube, OTT)

I develop cross-channel strategies that are tightly aligned to your business goals, ensuring every dollar spent is working hard to move your business forward.

Digital Data Analytics

Good strategy starts with good data. I’m fluent in both Google Analytics and Adobe Analytics, and use them to inform smarter decision-making across the entire marketing funnel. From traffic analysis to conversion performance to attribution insights, I distill complex data into actionable takeaways that drive growth—and make reporting actually useful.